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The discipline of market leaders : choose your customers, narrow your focus, dominate your market

By: Material type: TextTextPublication details: Reading, Mass. Addison-Wesley Pub. Co. 1995Description: xvi, 208 p. ; ; 24 cmISBN:
  • 9780201406481
Subject(s): DDC classification:
  • 658.8
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Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 658.8 (Browse shelf(Opens below)) 1 Available TKB001372
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 658.8 (Browse shelf(Opens below)) 2 Available TKB001371
Total holds: 0

Ch. 1. How to Fail in Business Without Even Trying --Ch. 2. The New Rules of Competition -- Ch. 3. The Winner's Choice -- Ch. 4. The Discipline of Operational Excellence -- Ch. 5. One Company's Experience - AT&T's Universal Card -- Ch. 6. The Discipline of Product Leaders -- Ch. 7. One Company's Experience - Intel Corporation -- Ch. 8. The Discipline of Customer Intimacy -- Ch. 9. One Company's Experience - Airborne Express -- Ch. 10. Setting Your Value Discipline Agenda -- Ch. 11. Creating the Cult of the Customer -- Ch. 12. Sustaining the Lead.

Includes index.

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