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Strategy and planning : a manager's guide

By: Material type: TextTextPublication details: Chichester, England ; New York Wiley 1999Description: vi, 289 p. : ill. ; ; 23 cmISBN:
  • 9780471987185
Uniform titles:
  • Introducing corporate planning.
Subject(s): DDC classification:
  • 658.401
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Holdings
Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 658.401 (Browse shelf(Opens below)) 1 Available TKB002920
Total holds: 0

Age Group: Adult

Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management -- Index.

Includes bibliographical references and index.

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