Strategy and planning : a manager's guide
Material type:
TextPublication details: Chichester, England ; New York Wiley 1999Description: vi, 289 p. : ill. ; ; 23 cmISBN: - 9780471987185
- Introducing corporate planning.
- 658.401
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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MDIS Tashkent Learning Resource Center | MDIS Tashkent Learning Resource Center | Book;Non-Fiction;Book Warehouse (LRC B) | 658.401 (Browse shelf(Opens below)) | 1 | Available | TKB002920 |
Age Group: Adult
Introduction -- 1. Modern concepts of strategic management -- 2. Vision and purpose -- 3. The corporate appraisal -- 4. Analysing the competitive arena -- 5. Risk and uncertainty -- 6. Strategic thinking -- 7. A closer look at strategy -- 8. A portfolio approach to strategy -- 9. Marketing strategy -- 10. Manufacturing strategy -- 11. Financial planning -- 12. Planning for human resources -- 13. Project plans: capital investment appraisal -- 14. Implementing strategic change -- 15. A process of strategic management -- Index.
Includes bibliographical references and index.
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