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Strategic brand management : building, measuring, and managing brand equity

By: Material type: TextTextPublication details: Upper Saddle River, NJ Prentice Hall 2003Edition: 2ndDescription: xxvii, 788 p. : ill. ; ; 24 cmISBN:
  • 9780131006706
Subject(s): DDC classification:
  • 658.827
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Holdings
Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 658.827 (Browse shelf(Opens below)) 1 Available TKB001596
Total holds: 0

Age Group: Adult

Includes bibliographical references and index.

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