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Global meetings and exhibitions

By: Material type: TextTextSeries: The Wiley event management seriesPublication details: John Wiley & Sons 2007Description: xxiii, 263 p. : ill. ; ; 25 cmISBN:
  • 9780471699408
Subject(s): DDC classification:
  • 658.22
Online resources:
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Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.

Includes bibliographical references and index.

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