Digital Business and E-Commerce Management: Strategy, Implementation and Practice

By:

Material type: Text

TextPublication details: United Kingdom Pearson 2019Edition: 7thISBN:

9781292193335

Subject(s):

Global Digital Business (BIN2042-N)

Genre/Form:

DDC classification:

658.8/72

Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Barcode
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8/72 (Browse shelf(Opens below))	3	Available	TKB035951
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8/72 (Browse shelf(Opens below))	1	Available	TKB035627
Books	MDIS Tashkent Learning Resource Center	MDIS Tashkent Learning Resource Center	Book;Textbooks;Book Warehouse (LRC B)	658.8/72 (Browse shelf(Opens below))	2	Available	TKB035628

Total holds: 0

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

There are no comments on this title.

to post a comment.