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The Tipping Point: How Little Things Can Make a Big Difference

By: Material type: TextTextPublication details: USA Back Bay Books 2002ISBN:
  • 9780316679077
Genre/Form: DDC classification:
  • 302.2
Summary: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Item type Current library Home library Collection Call number Copy number Status Barcode
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 302.2 (Browse shelf(Opens below)) 1 Available TKB032901
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 302.2 (Browse shelf(Opens below)) 2 Available TKB032902
Books Books MDIS Tashkent Learning Resource Center MDIS Tashkent Learning Resource Center Book;Non-Fiction;Book Warehouse (LRC B) 302.2 (Browse shelf(Opens below)) 3 Available TKB032903
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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