Advertising and promotion: an integrated marketing communications perspective
Belch, George E. (George Eugene)
Advertising and promotion: an integrated marketing communications perspective - 6th - Boston McGraw Hill 2004 - The McGraw-Hill/Irwin series in marketing .
9780071214384
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation
659.1
Advertising and promotion: an integrated marketing communications perspective - 6th - Boston McGraw Hill 2004 - The McGraw-Hill/Irwin series in marketing .
9780071214384
(UGB-267) Integrated marketing communications
(UGB-362) Global Entrepreneurship and Innovation
659.1