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Principles of Marketing

Philip Kotler Gary M. Armstrong Lloyd C Harris Hongwei He

Principles of Marketing - 8th European - Hoboken, NJ Pearson Education Limited 2020

ISBN: 9781292269566

Subjects--Topical Terms:
(MGT-103) Understanding Markets and Marketing

Index Terms--Genre/Form:
Marketing
Textbooks
Business

Dewey Class. No.: 658.8

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