Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
Marketing plans : how to prepare them, how to use them - 4th - Oxford Butterworth-Heinemann 1999 - xviii, 578 p. ; ; 25 cm. - Marketing series .
Accompanying material: Tutor resource pack, 2nd ed., 2 computer disks (3 1/2 in.)
9780750645140
658.802
Marketing plans : how to prepare them, how to use them - 4th - Oxford Butterworth-Heinemann 1999 - xviii, 578 p. ; ; 25 cm. - Marketing series .
Accompanying material: Tutor resource pack, 2nd ed., 2 computer disks (3 1/2 in.)
9780750645140
658.802