Customer relationship management : integrating marketing strategy and information technology
Zikmund, William G
Customer relationship management : integrating marketing strategy and information technology - Wiley 2003 - xix, 179 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and indexes.
9780471271376
658.812
Customer relationship management : integrating marketing strategy and information technology - Wiley 2003 - xix, 179 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and indexes.
9780471271376
658.812