Retail power plays : from trading to brand leadership : strategies for building retail brand value
Wileman, Andrew
Retail power plays : from trading to brand leadership : strategies for building retail brand value - Macmillan Business 1997 - xvi, 280 p. : ill. (some col.) ; ; 24 cm.
Age Group: Adult Includes index.
9780333685273
Brand name products
Retail trade -- Management
658.87
Retail power plays : from trading to brand leadership : strategies for building retail brand value - Macmillan Business 1997 - xvi, 280 p. : ill. (some col.) ; ; 24 cm.
Age Group: Adult Includes index.
9780333685273
Brand name products
Retail trade -- Management
658.87