Strategic marketing : planning and control
Drummond, Graeme
Strategic marketing : planning and control - Oxford ; Boston 1999 - xiii, 176 p. : ill. ; ; 25 cm.
Age Group: Adult Includes bibliographical references and index. "Student"--Cover. "Published in association with The Chartered Institute of Marketing."
9780750644822
658.8`4
Strategic marketing : planning and control - Oxford ; Boston 1999 - xiii, 176 p. : ill. ; ; 25 cm.
Age Group: Adult Includes bibliographical references and index. "Student"--Cover. "Published in association with The Chartered Institute of Marketing."
9780750644822
658.8`4