New product development : managing and forecasting for strategic success

Thomas, Robert J., 1944-

New product development : managing and forecasting for strategic success - New York J. Wiley 1993 - xiv, 352 p. : ill. ; ; 26 cm. - Visual Quickstart Guide .

Age Group: Adult Includes bibliographical references (p. 319-338) and indexes.

9780471572268

658.5`75