The strategic role of marketing : understanding why marketing should be central to your business strategy
Davies, Adrian
The strategic role of marketing : understanding why marketing should be central to your business strategy - London ; New York McGraw-Hill Book Co. 1995 - ix, 205 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index.
9780077078546
658.8`02
The strategic role of marketing : understanding why marketing should be central to your business strategy - London ; New York McGraw-Hill Book Co. 1995 - ix, 205 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index.
9780077078546
658.8`02