Advertising and promotion : an integrated marketing communications perspective
Belch, George E. (George Edward), 1951-
Advertising and promotion : an integrated marketing communications perspective - 8th - Boston McGraw-Hill Irwin 2009 - xxv, 838 p. : col. ill. ; ; 29 cm.
9780071284400
(UGB-267) Integrated marketing communications
659.1
Advertising and promotion : an integrated marketing communications perspective - 8th - Boston McGraw-Hill Irwin 2009 - xxv, 838 p. : col. ill. ; ; 29 cm.
9780071284400
(UGB-267) Integrated marketing communications
659.1