A framework for marketing management
Kotler, Philip
A framework for marketing management - Prentice Hall c2001 - xv, 352 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index. "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
9780130185259
658.8
A framework for marketing management - Prentice Hall c2001 - xv, 352 p. : ill. ; ; 24 cm.
Age Group: Adult Includes bibliographical references and index. "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
9780130185259
658.8