Exploring marketing research

Zikmund, William G

Exploring marketing research - 7th ed. - Fort Worth Dryden Press c2000 - xxxiii, 812 p. : ill. (some col.) ; ; 29 cm. - The Dryden Press series in marketing .

Age Group: Adult Includes bibliographical references (p. [797]-804) and index.

9780030262180

658.83