Exploring marketing research
Zikmund, William G
Exploring marketing research - 8th ed. - Mason, Ohio Thomson/South-Western c2003 - xxi, 744 p. : ill. (some col.) ; ; 29 cm.
Age Group: Adult Includes bibliographical references (p. 729-738) and index. Various multi-media instructional materials, including a web site, are available to supplement the text.
9780324181487
658.83
Exploring marketing research - 8th ed. - Mason, Ohio Thomson/South-Western c2003 - xxi, 744 p. : ill. (some col.) ; ; 29 cm.
Age Group: Adult Includes bibliographical references (p. 729-738) and index. Various multi-media instructional materials, including a web site, are available to supplement the text.
9780324181487
658.83