Media management : a casebook approach
Wicks, Jan LeBlanc
Media management : a casebook approach - 3rd ed. - Mahwah, NJ Lawrence Erlbaum c2004 - x, 326 p. : ill. ; ; 23 cm. - LEA's communication series .
Age Group: Adult Includes bibliographical references (p. 301-314) and indexes.
9780805847154
Mass Media -- Management -- Case Studies
302.230
Media management : a casebook approach - 3rd ed. - Mahwah, NJ Lawrence Erlbaum c2004 - x, 326 p. : ill. ; ; 23 cm. - LEA's communication series .
Age Group: Adult Includes bibliographical references (p. 301-314) and indexes.
9780805847154
Mass Media -- Management -- Case Studies
302.230