Market-driven management : using the new marketing concept to create a customer-oriented company
Webster, Frederick E
Market-driven management : using the new marketing concept to create a customer-oriented company - New York Wiley 1994 - xiv, 319 p. ; ; 27 cm. - Visual Quickstart Guide .
Age Group: Adult Includes bibliographical references (p. 295-307) and index.
9780471595762
658.8`12
Market-driven management : using the new marketing concept to create a customer-oriented company - New York Wiley 1994 - xiv, 319 p. ; ; 27 cm. - Visual Quickstart Guide .
Age Group: Adult Includes bibliographical references (p. 295-307) and index.
9780471595762
658.8`12