Marketing research : an applied orientation

Hall, John Malhotra Naresh Oppenheim, Peter Shaw, Mike

Marketing research : an applied orientation - 3rd ed. - China Pearson Education Australia 2006 - xxiv, 912 p. : ill. ; ; 26 cm.

Age Group: Adult Includes bibliographical references and index. Previous ed.: 2002.

9780733970047

658.83