Exploring marketing research
Babin, Barry J. Zikmund, William G.
Exploring marketing research - 10th ed. - China South-Western Cengage Learning c2010 - xxi, 744 p. : ill. (some col.) ; ; 29 cm.
Age Group: Adult Includes bibliographical references (p. 729-738) and index. Various multi-media instructional materials, including a web site, are available to supplement the text.
9780324788617
658.83
Exploring marketing research - 10th ed. - China South-Western Cengage Learning c2010 - xxi, 744 p. : ill. (some col.) ; ; 29 cm.
Age Group: Adult Includes bibliographical references (p. 729-738) and index. Various multi-media instructional materials, including a web site, are available to supplement the text.
9780324788617
658.83