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Services Marketing : People, Technology, Strategy.

Lovelock, Christopher Wirtz, Jochen

Services Marketing : People, Technology, Strategy. - 7th - USA Prentice Hall 2011 - xv; 648p. : ill ; - Marketing Services .

Age Group: Adult Includes Indexes, Credits and Glossary

ISBN: 9780273756064

Dewey Class. No.: 658.8

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