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Marketing: concepts and strategies

Dibb, Sally Ferrell, O.C. Pride, William M. Simkin, Lyndon

Marketing: concepts and strategies - 6th - China Cengage 2012

ISBN: 9781408032145

Subjects--Topical Terms:
(UGB-266) Marketing management and metrics
(UGB-335) Strategic Marketing

Dewey Class. No.: 658.8

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