Global meetings and exhibitions
Krugman, C. Wright, R
Global meetings and exhibitions - John Wiley & Sons 2007 - xxiii, 263 p. : ill. ; ; 25 cm. - The Wiley event management series .
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology. Includes bibliographical references and index.
9780471699408
(MASB-2902) Global MICE
658.022
Global meetings and exhibitions - John Wiley & Sons 2007 - xxiii, 263 p. : ill. ; ; 25 cm. - The Wiley event management series .
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology. Includes bibliographical references and index.
9780471699408
(MASB-2902) Global MICE
658.022