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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Neil T. Bendle Paul W. Farris Phillip E. Pfeifer David J. Reibstein

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance - 3th - USA Pearson 2016

ISBN: 9780134085968

Subjects--Topical Terms:
(UGB266) Marketing Management and Metrics

Dewey Class. No.: 658.83

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