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Advertising and promotion : an integrated marketing communications perspective

George E. Belch, Michael A. Belch

Advertising and promotion : an integrated marketing communications perspective - 9th - NY McGraw-Hill Irwin 2012

ISBN: 9780073404868

Subjects--Topical Terms:
(UGB362) Global Entrepreneurship and Innovation
(UGB-267) Integrated marketing communications

Dewey Class. No.: 659.1

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