The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
The Tipping Point: How Little Things Can Make a Big Difference - USA Back Bay Books 2002
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
9780316679077
Nonfiction
Psychology
Self Help
Sociology
Science
Business
Economics
302.2
The Tipping Point: How Little Things Can Make a Big Difference - USA Back Bay Books 2002
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
9780316679077
Nonfiction
Psychology
Self Help
Sociology
Science
Business
Economics
302.2