Marketing plans : how to prepare them, how to use them (Record no. 48999)

MARC details
000 -LEADER
fixed length control field 00546nam a2200169 a 4500
001 - CONTROL NUMBER
control field 48999
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750645140
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 ## - TITLE STATEMENT
Title Marketing plans : how to prepare them, how to use them
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 1999
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing series
852 ## - LOCATION
Former shelving location 2009-10-31
-- 658.802

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