Brand spirit: How cause related marketing builds brands (Record no. 49013)

MARC details
000 -LEADER
fixed length control field 00459nam a2200145 a 4500
001 - CONTROL NUMBER
control field 49013
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471987765
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pringle, H
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thompson, M
245 ## - TITLE STATEMENT
Title Brand spirit: How cause related marketing builds brands
852 ## - LOCATION
Former shelving location 2009-10-31
-- 658.8

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