Introduction to marketing communication : an integrated approach (Record no. 49022)

MARC details
000 -LEADER
fixed length control field 00487nam a2200145 a 4500
001 - CONTROL NUMBER
control field 49022
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132690850
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John, 1944-
245 ## - TITLE STATEMENT
Title Introduction to marketing communication : an integrated approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c1998
852 ## - LOCATION
Former shelving location 2009-10-31
-- 658.8

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