All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (Record no. 49030)

MARC details
000 -LEADER
fixed length control field 00538nam a2200145 a 4500
001 - CONTROL NUMBER
control field 49030
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471120049
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hallberg, Garth
245 ## - TITLE STATEMENT
Title All consumers are not created equal : the differential marketing strategy for brand loyalty and profits
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1995
852 ## - LOCATION
Former shelving location 2009-10-31
-- 658.8`4

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