Integrated Marketing Communication in Advertising and Promotion (Record no. 49055)

MARC details
000 -LEADER
fixed length control field 01002nam a2200193 a 4500
001 - CONTROL NUMBER
control field 49055
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Integrated Marketing Communication in Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mason, Ohio
Name of publisher, distributor, etc. South-western GENGAGE Learning
Date of publication, distribution, etc. 2003
852 ## - LOCATION
Former shelving location 2009-10-30
-- 658.802
852 ## - LOCATION
Former shelving location 2009-10-30
-- 658.802
852 ## - LOCATION
Former shelving location 2009-10-30
-- 658.802
852 ## - LOCATION
Former shelving location 2009-10-30
-- 658.802

No items available.