Principles of Marketing (Record no. 49069)

MARC details
000 -LEADER
fixed length control field 00860nam a2200193 a 4500
001 - CONTROL NUMBER
control field 49069
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114653.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332928
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gary Armstrong, Philip T. Kotler
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi, India
Name of publisher, distributor, etc. PHI Learning Private Limited
Date of publication, distribution, etc. 2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-1600) Marketing
852 ## - LOCATION
Former shelving location 2009-10-28
-- 658.8
852 ## - LOCATION
Former shelving location 2009-10-29
-- 658.8
852 ## - LOCATION
Former shelving location 2009-10-29
-- 658.8

No items available.