Customer relationship management : integrating marketing strategy and information technology (Record no. 49085)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a2200157 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 49085 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114654.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471271376 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management : integrating marketing strategy and information technology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2003 |
| 852 ## - LOCATION | |
| Former shelving location | 2009-10-31 |
| -- | 658.812 |
| 852 ## - LOCATION | |
| Former shelving location | 2009-10-31 |
| -- | 658.812 |
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