Retail power plays : from trading to brand leadership : strategies for building retail brand value (Record no. 49128)

MARC details
000 -LEADER
fixed length control field 00601nam a2200169 a 4500
001 - CONTROL NUMBER
control field 49128
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114654.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333685273
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wileman, Andrew
245 ## - TITLE STATEMENT
Title Retail power plays : from trading to brand leadership : strategies for building retail brand value
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan Business
Date of publication, distribution, etc. 1997
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade -- Management
852 ## - LOCATION
Former shelving location 2009-11-06
-- 658.87

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