The strategic role of marketing : understanding why marketing should be central to your business strategy (Record no. 49269)

MARC details
000 -LEADER
fixed length control field 00553nam a2200145 a 4500
001 - CONTROL NUMBER
control field 49269
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114657.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077078546
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davies, Adrian
245 ## - TITLE STATEMENT
Title The strategic role of marketing : understanding why marketing should be central to your business strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ; New York
Name of publisher, distributor, etc. McGraw-Hill Book Co.
Date of publication, distribution, etc. 1995
852 ## - LOCATION
Former shelving location 2009-11-09
-- 658.8`02

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