Strategic brand management : building, measuring, and managing brand equity (Record no. 49309)

MARC details
000 -LEADER
fixed length control field 00600nam a2200169 a 4500
001 - CONTROL NUMBER
control field 49309
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114657.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131006706
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane, 1956-
245 ## - TITLE STATEMENT
Title Strategic brand management : building, measuring, and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2003
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Name Products -- Management
852 ## - LOCATION
Former shelving location 2009-11-10
-- 658.827

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