Advertising and promotion : an integrated marketing communications perspective (Record no. 50109)

MARC details
000 -LEADER
fixed length control field 01070nam a2200205 a 4500
001 - CONTROL NUMBER
control field 50109
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114702.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071284400
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E. (George Edward), 1951-
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 8th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
852 ## - LOCATION
Former shelving location 2009-11-09
-- 659.1
852 ## - LOCATION
Former shelving location 2009-11-09
-- 659.1
852 ## - LOCATION
Former shelving location 2009-11-09
-- 659.1
852 ## - LOCATION
Former shelving location 2009-11-09
-- 659.1

No items available.