Basic marketing : a global-managerial approach (Record no. 50111)

MARC details
000 -LEADER
fixed length control field 00557nam a2200169 a 4500
001 - CONTROL NUMBER
control field 50111
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114703.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071121101
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D
245 ## - TITLE STATEMENT
Title Basic marketing : a global-managerial approach
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2002
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
852 ## - LOCATION
Former shelving location 2009-12-24
-- 658.8

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