Media management : a casebook approach (Record no. 50160)

MARC details
000 -LEADER
fixed length control field 00606nam a2200181 a 4500
001 - CONTROL NUMBER
control field 50160
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114703.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780805847154
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.230
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wicks, Jan LeBlanc
245 ## - TITLE STATEMENT
Title Media management : a casebook approach
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mahwah, NJ
Name of publisher, distributor, etc. Lawrence Erlbaum
Date of publication, distribution, etc. c2004
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title LEA's communication series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass Media -- Management -- Case Studies
852 ## - LOCATION
Former shelving location 2009-12-25
-- 302.230

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