Principles of Marketing (Record no. 50513)

MARC details
000 -LEADER
fixed length control field 12274nam a2201117 a 4500
001 - CONTROL NUMBER
control field 50513
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114705.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137006694
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Principles of Marketing
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2010
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-2103) Principles of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (ASB-1600) Marketing
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No items available.