The branding strategy of Mercedes Benz in Singapore (Record no. 50519)

MARC details
000 -LEADER
fixed length control field 00487nam a2200145 a 4500
001 - CONTROL NUMBER
control field 50519
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114705.0
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rao Raghavendra Subhash
245 ## - TITLE STATEMENT
Title The branding strategy of Mercedes Benz in Singapore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. University of Wales
Date of publication, distribution, etc. 2005
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Dissertation
852 ## - LOCATION
Former shelving location 2010-09-03
-- 338.47

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