Global marketing and advertising: understanding casual paradoxes (Record no. 50610)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632nam a2200157 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 50610 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114706.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412914765 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8`02 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke De |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing and advertising: understanding casual paradoxes |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 852 ## - LOCATION | |
| Former shelving location | 2010-10-18 |
| -- | 658.8`02 |
| 852 ## - LOCATION | |
| Former shelving location | 2010-10-18 |
| -- | 658.8`02 |
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