Integrated Advertising, Promotion, and Marketing Communications (Record no. 51117)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01904nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 51117 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114710.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273753285 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donnald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 658.8 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 659.1 |
| 852 ## - LOCATION | |
| Former shelving location | 2012-10-10 |
| -- | 658.8 |
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