Advertising and promotion : an integrated marketing communications perspective (Record no. 51118)

MARC details
000 -LEADER
fixed length control field 02041nam a2200301 a 4500
001 - CONTROL NUMBER
control field 51118
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114710.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Date of publication, distribution, etc. 2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-267) Integrated marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB-362) Global Entrepreneurship and Innovation
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1
852 ## - LOCATION
Former shelving location 2012-09-28
-- 659.1

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