Advertising & IMC: principles and practice (Record no. 51458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04957nam a2200529 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 51458 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114713.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292017396 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC: principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2014 |
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