Marketing communications: brands, experiences and participation (Record no. 51479)

MARC details
000 -LEADER
fixed length control field 01805nam a2200265 a 4500
001 - CONTROL NUMBER
control field 51479
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114714.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273770541
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
245 ## - TITLE STATEMENT
Title Marketing communications: brands, experiences and participation
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Italy
Name of publisher, distributor, etc. Pearson Education ltd
Date of publication, distribution, etc. 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
852 ## - LOCATION
Former shelving location 2014-11-05
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-05
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-05
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-05
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-26
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-26
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-26
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-26
-- 658.802
852 ## - LOCATION
Former shelving location 2014-11-26
-- 658.802

No items available.