Marketing Communications (Record no. 52191)

MARC details
000 -LEADER
fixed length control field 01030nam a2200217 a 4500
001 - CONTROL NUMBER
control field 52191
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260219114720.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446259030
040 ## - CATALOGING SOURCE
Original cataloging agency AIS
Modifying agency AIS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Egan, John
245 ## - TITLE STATEMENT
Title Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. UK
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2015
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB372) Marketing in a Digital World
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element (UGB267) Integrated Marketing Communications
852 ## - LOCATION
Former shelving location 2018-10-22
-- 658.80
852 ## - LOCATION
Former shelving location 2018-10-22
-- 658.80
852 ## - LOCATION
Former shelving location 2018-10-22
-- 658.80
852 ## - LOCATION
Former shelving location 2018-10-22
-- 658.80

No items available.