Marketing 4.0: Moving from Traditional to Digital (Record no. 52294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03602nam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 52294 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260219114720.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119341208 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIS |
| Modifying agency | AIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0: Moving from Traditional to Digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2017 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | (UGB-372) Marketing in a digital world |
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